How to increase SEO traffic to your website?

Want to attract more qualified visitors and boost your online visibility? The key is to increase your SEO traffic! In this article, we’ll explain exactly what SEO traffic is, why it’s crucial for your website and, above all, how to optimize it to boost your SEO.

Ready to take the plunge and be first on Google? 🛣️

Understanding SEO traffic

First and foremost, it’s essential to understand the concept of SEO traffic. Mastering the basics will enable you to define an effective strategy for improving your positioning in the search engine results pages.

What is SEO traffic and how do you measure it?

SEO traffic is the number of visitors who arrive on your website by clicking on a natural link in search results, as opposed to paid (sponsored links) or direct (typing in the URL) traffic. To measure this, simply use Google Analytics, filtering out acquisition through organic channels.

One figure to remember: in France, 88% of search engine traffic is generated by Google (Source: AT Internet). So it’s on this engine that you should concentrate your efforts!

Sources of SEO traffic

SEO traffic comes from a variety of sources, depending on the queries typed by Internet users:

A tip for analyzing your sources: segment your keywords by search intent to identify the most strategic ones.

The importance of SEO traffic for search engine optimization

Traffic is a key indicator of your SEO performance. The more visitors you attract via search engines, the more Google considers your site relevant and trustworthy. It’s a virtuous circle: as your visibility increases, so does your SEO traffic!

What’s more, traffic has a significant impact on your conversion rate, and therefore on your sales. In fact, a visitor who arrives on your site after a search is more likely to commit than one attracted by an advertisement. Quality takes precedence over quantity.

To sum up: leveraging SEO to boost your organic traffic is guaranteed to boost your business. Now let’s take a look at how to analyze this famous traffic from search engines…

There’s nothing more frustrating than seeing your organic traffic soar… and then plummet a few weeks later, without knowing why. With SEMNAUT, you can make the most of your visibility peaks by analyzing the factors behind your one-off success. Traffic-generating URLs, over-performing queries, effective landing pages… All the insights you need to make the most of your performance gains! Discover all SEMNAUT features today.

Analyze SEO traffic trends

Now that you’ve understood the basics of SEO traffic, it’s time to move on to analysis. Tracking the evolution of your traffic over time is essential for evaluating the effectiveness of your strategy and detecting potential problems. Here’s our 3-step methodology.

Methodology for analyzing SEO traffic over time

To get the full picture, analyze your organic traffic over several months, ideally at least 6 months. In Google Analytics, go to Acquisition > Organic traffic and select the desired period.

Then segment your traffic:

Track trends over time and cross-reference data to find correlations. For example, an increase in traffic on a specific page with associated keywords.

Identify the causes of a drop in SEO traffic

It’s every SEO’s worst fear: to see your organic traffic plummet overnight! If this happens to you, don’t panic. Proceed methodically to understand the cause of the problem:

Check whether the drop is sudden or gradual. A sudden drop may indicate a penalty, while a steady decline is more likely to indicate an optimization problem.
Look to see if the loss of traffic concerns specific pages or queries. This may be due to a technical problem (broken URLs, pages excluded from the index…) or to lower-quality content.
Remember also to analyze your paid traffic: a drop in SEO combined with an increase in SEA may indicate a budget transfer.

Expert advice: a modification to your site (change of CMS, redesign…) often has an impact on SEO. Stay alert!

Compare your SEO traffic to that of your competitors

To take your analysis a step further, benchmark yourself against your competitors. There’s nothing like it for benchmarking your performance! Tools such as SEMrush or Similarweb give you estimates of their organic traffic, which you can compare with your own.

Key points to watch out for:

You should also compare their conversion tunnel, their internal mesh and the quality of their content. The idea is not to copy them, but to draw inspiration from them!

To sum up: analyzing SEO traffic requires rigor and regularity. It’s an essential part of your digital strategy. Your objective: to identify areas for improvement and take corrective action. Let’s take a look at how you can optimize your site to boost your organic traffic!

Increase your site’s SEO traffic

You’ve analyzed your organic traffic in depth and identified your areas for improvement? Congratulations, now it’s time to take action! We’ve compiled the best techniques for boosting your SEO traffic and exploding your visit counters. Discover our pro tips.

10 tips to boost your SEO traffic

An eloquent figure: a site that loads in more than 3 seconds loses 40% of its visitors (Source: KissMetrics). Web performance is an SEO criterion not to be neglected!

Choosing the right keywords to boost your SEO traffic

The basis of a good SEO strategy lies in choosing the right keywords. Your objective: select relevant and realistic queries on which to position yourself. Here’s how we do it:

Define your core target and positioning (who, what, where)
Draw up an exhaustive list of keywords using generators like Semnaut’s.
Filter out keywords that are too generic or too specific
Analyze the traffic potential of each keyword with Google Ads (ex-Google Keyword Planner)
Study the competition on your priority keywords with SEO tools
Integrate your keywords naturally into your editorial content

Our advice: target long-tail keywords, which may be less sought-after but are more qualitative. You’ll increase your traffic by attracting an ultra-qualified audience.

Optimize your pages to improve SEO traffic

Once you’ve defined your keywords, integrate them strategically within your pages to boost your organic traffic. The most effective way is to focus on your high-potential pages:

For each page, optimize :

Title tag and meta description
hn tags (h1, h2, h3…)
Editorial content (1000 words minimum)
Image alt attributes
URLs
Internal links to page

A well thought-out tool to make your life easier: Semnaut guides you step by step to optimize your pages and avoid any SEO errors. A real time-saver!

Get quality backlinks for more SEO traffic

Le link building est un élément clé d’une stratégie SEO réussie. Plus vous avez de liens pointant vers votre site, plus

Link building is a key element of a successful SEO strategy. The more links you have pointing to your site, the more Google considers you a reference in your field. This translates mechanically into an increase in your organic traffic.

Our techniques for obtaining quality backlinks:

Write guest posts on influential blogs
Register in specialized directories
Exchange links with partner sites
Turn your mentions into links (with tools like BuzzSumo)
Create high value-added content likely to be relayed
Interview experts who can relay the interview

Important point: don’t focus on quantity, but on the quality of your links. One link from a reputable site will carry more weight than 10 links from unknown sites. Focus on relevance!

Boosting your SEO traffic means combining different techniques (keywords, on-site optimization, link building…) in a global strategy. Arm yourself with the right tools, like Semnaut and its dedicated features (automated SEO audit, suggestions for improvement, positioning tracking…). You now have all the tools you need to boost your organic traffic and maintain your presence in Google’s top results. Now it’s up to you!

Being visible on Google is good. Being visible on the right keywords is better! SEMNAUT gives you access to qualified search data for your business. Thanks to its advanced keyword suggestion and semantic analysis features, you’ll be able to identify the queries you need to position yourself on first. Qualified business opportunities and sharp SEO targeting: the winning combo to boost your traffic! Register now for free!