Customized reports to track your SEO performance

Get tailor-made SEO analyses for your site!

Optimizing your natural referencing requires a precise and complete vision of your digital marketing strategy. However, a simple audit doesn’t provide this overall vision. To identify your real SEO growth levers, banking on a personalized, automated report is a real plus.

→ By finely analyzing your strengths and weaknesses, these customized reports will enable you to boost your visibility and traffic.

What can you expect from customized SEO reports?

A customized SEO report can be much more than a technical analysis. It can be the opportunity to benefit from an in-depth audit of your digital strategy in line with your business objectives.

By generating a customized, automated SEO report, you can :

Map your SEO strengths and weaknesses precisely

Rather than settling for a partial or incomplete view of the data, a customized report, pre-configured and driven by a project manager, then generated and automated by the Semnaut tool, will give you a clear representation of the areas for improvement. The report will scrutinize your strategy from every angle:

You’ll know exactly which levers to prioritize to boost your SEO.

Identify your site’s growth drivers

Every website is unique. A tailor-made report will enable you to identify opportunities specific to your sector, your audience and your business objectives. You’ll be able to define a personalized SEO roadmap and identify the growth levers best suited to your objectives. Let’s take a look at some concrete examples:

In your area :

Certain types of content may be better adapted and appreciated by Internet users and search engines (blog article to arouse curiosity, white paper to explore a subject in greater depth, video to reinforce the fun aspect, guide and tutorial to accompany the prospect/customer, etc.): it’s up to you to determine the right formats according to the competition or the theme addressed.
Specific commercial queries little exploited by the competition: it’s up to you to identify keywords with high conversion potential, taking into account the user intent behind each query.

About your products:

Long tail keywords specific to your products/services are worth exploiting: sometimes, it’s better to target a query that has a low search volume but is likely to convert the user, than a keyword that generates a lot of traffic without converting the contact.
Comparisons, tests and reviews are worth developing: this allows you to be present at the evaluation stage of the conversion tunnel, or even to go straight to the purchase stage.

Your audience:

Certain editorial formats or tones resonate better: and for this, you’ll need to analyze your persona profile, your competitors in the market and the SERP on the targeted keywords.
Strong related themes should be explored: this will enable you to work on your site’s internal meshing and push an article, a product page or a specific topic towards Google’s Top 3.

SEO history :

Old content could be relaunched: is a strong page slowly falling off the first page? Or on the contrary, is it gaining positions on a relevant keyword? Make an effort to push this content further into the limelight!
Traffic-generating (and Google-appreciated) backlink profiles: this technique aims to raise your authority on search engines. Your site carries more weight in Google’s eyes because it is cited on other media. There’s no secret about it: the bigger you are, the more visible you are.

Stand out from the competition with a unique optimization strategy

A precise understanding of your SEO strengths and weaknesses will help you stand out from the competition. A customized report will bring up the right data to differentiate you, by :

Gain visibility and qualified traffic

Customized SEO reports are the key to boosting your site’s visibility and traffic. Using the recommendations generated by the Semnaut report, you can :

Improve your positions on key queries: targeted optimization will enable you to gain positions on high-traffic terms.
Reach new keywords: by targeting identified high-potential queries, you’ll extend your reach.
Increase your traffic on mobile: technical and content optimization will boost your positions on mobile searches.
Reduce your bounce rate: optimized content and fast pages will increase visitor loyalty.

Reach more targeted Internet users: the data will help you create content in line with prospects’ expectations.
Recover old keywords: the backlinks audit will enable you to regain previously lost positions.
Reduce penalties: technical and content optimization will protect you from penalties.

Targeting the right keywords

By analyzing certain reports, you can identify high-potential terms that have yet to be exploited. This will enable you to optimize your content strategy by targeting queries in line with your positioning:

Commercial queries related to your products that are still under-exploited. Example: “buy nike running shoes”.
Long tail (precise queries) adapted to your sector. Ex: “women’s pronator running shoe”.
Emerging queries and high-volume trends. Ex: “carbon running shoe”.
Related terms with high search volume. Ex: “sports nutrition”.
Frequently asked questions about your products/services. Ex: “which running shoe is right for a beginner?

Popular product comparisons. Ex: “nike pegasus running shoe vs adidas ultraboost”.
Purchase intentions for your targets. Ex: “women’s trail running shoes”.
Local and micro-local queries. Ex: “running store bordeaux”.
High-traffic generic terms. Ex: “sports shoes”.

A tailor-made SEO report is the best way to understand your strengths and areas for improvement. To gain visibility and exceed your traffic targets, rely on 100% personalized analysis and recommendations!

A website without a regular audit is a bit like driving without looking in the rear-view mirror! With Semnaut, stay on top of your SEO opportunities. Our intelligent audit detects flaws and guides you step by step.

Contents of a customized SEO report with Semnaut

The Semnaut tool makes it easy to generate comprehensive, customized SEO reports for your clients. Here are the main sections that this type of report can contain:

The advantage of Semnaut is that you can easily integrate all the data collected by the tool into 100% personalized reports, customized in your agency’s colors. This saves you precious time in producing customer deliverables.

Automated SEO reports with Semnaut

With Semnaut, you can create your own reusable SEO report templates, with your own visuals, graphics and KPIs.

Saving precious time on a daily basis

Semnaut’s automated reports save you considerable time on a daily basis. No need to manually compile your project data in spreadsheets: the tool takes care of collecting, processing and organizing SEO data for you. With just a few clicks, you can generate comprehensive reports, customize them if required, and even e-mail them automatically to your customers or team.

Comprehensive, visual SEO reporting

The reports generated by Semnaut give you a complete overview of your most important SEO indicators. Dashboard with traffic, positions, backlinks evolution… You can see at a glance the health of your projects. The tool also produces graphs showing the evolution of your keyword positions, so you can track your progress. Finally, it provides a detailed analysis of incoming traffic to your site, page views, conversions and more. In short, powerful SEO reporting that’s easy to digest.

A flexible solution that adapts to your needs

Semnaut gives you total control over your reports. You can precisely parameterize the data to be included, the analysis period and the level of detail. The tool adapts to your specific needs. You can then export your reports in PDF, CSV or Excel format for sharing or archiving. And print them in one click for your customer meetings.

Semnaut, your best ally for SEO reporting

SEO moves fast, very fast! Don’t leave your site behind. With SEMNAUT’s SEO audit, analyze your SEO in depth to boost your performance.

FAQ-SEO

What are the 3 key areas for SEO optimization?

How do I create an SEO report?

Define the scope of the report

Specify the period to be analyzed (month, quarter, year), the project or website concerned, and the level of detail required. Adapt the report to the customer’s needs: standardized monthly report, in-depth annual analysis, etc.

Collect relevant data

Compile SEO data using tracking tools: keyword positions, site traffic, backlinks, social metrics, etc. To save time, use solutions like Semnaut that automate data collection.

Analyze and synthesize data

Cross-reference data for a 360° view of your strategy: evolution of positions, best-performing keywords, possible technical problems, etc. Synthesize key points into a visual dashboard.

Draft conclusions and recommendations

Based on this data, formulate concrete optimization recommendations and an action plan for the coming period. Prioritize.

Formatting the report

Structure the report visually and attractively: cover page, table of contents, consistent graphic guidelines. Insert tables, graphs and visuals. Generate a printable PDF.

Share and archive the report

Send the finalized report to the customer, archiving it on a shared space. The customer can then consult all previous reports to track progress.

By following this methodology, you’ll be able to produce SEO reporting deliverables with high added value for your customers!

Which KPI is most important in SEO?

The most important KPI in SEO is undoubtedly the organic click-through rate (CTR).

This rate of clicks on organic search results is an excellent indicator of the relevance of your pages to visitors’ queries. A good CTR means that your titles and descriptions are generating interest and engagement. Conversely, a low CTR indicates that your pages are not responding optimally to search intent.

By working to improve your organic CTR, you optimize both your page rankings and your long-term traffic. It’s an essential KPI for determining the performance of your content and identifying priority areas for optimization. The CTR reflects the match between your SEO strategy and users’ expectations. An essential KPI!

How do you make a good SEO analysis?

To make a good SEO (Search Engine Optimization) analysis, you can follow these steps:

By following these steps, you can perform a complete SEO analysis of your website and identify opportunities for improvement to optimize your website for search engines.

How do you know if your site is well referenced?

Use positioning tracking tools: Tools such as SEMRush, Ahrefs or Google Search Console can help you track your site’s positioning for different keywords in search results.
Check organic traffic: Organic traffic is the traffic you get from natural search results. If your site’s organic traffic is increasing, this may indicate that your site is well referenced.
Analyze backlinks: Backlinks are links from other sites that point to your site. The more quality backlinks you have, the better your site will rank. Use tools such as Ahrefs or Majestic to analyze your site’s backlinks.
Check your site’s loading speed: Your site’s loading speed can affect its SEO. Use tools such as Google PageSpeed Insights to check your site’s loading speed and make improvements if necessary.
Search for your site on Google: Type your company or site name into Google and see where it appears in the search results. If your site appears at the top of the search results for relevant keywords, this may indicate that it is well referenced.

Things to remember

Customized SEO reports offer a unique opportunity to analyze your digital strategy in depth, and pinpoint your SEO strengths and weaknesses.
Thanks to an on-page technical audit, a content analysis, a netlinking study and a competitive benchmark, you can identify the growth levers specific to your site and define a personalized SEO roadmap.
By leveraging these recommendations, you can improve your positions on key queries, reach new keywords, increase your mobile traffic, reduce your bounce rate, reach more targeted web users, recover old keywords and obtain more qualitative backlinks.
Customized SEO reports are essential for boosting your visibility and qualified traffic.

A website that isn’t audited regularly always ends up declining in the SERPs. Stay on top with SEMNAUT! We detect problems before they cost you.